Corporate culture is the spiritual wealth and material form with the characteristics of the enterprise created in the production, operation and management activities of the enterprise under certain conditions. It includes enterprise vision, cultural concepts, values, enterprise spirit, ethics, code of conduct, historical tradition, enterprise system, cultural environment, enterprise products, etc. Among them, values are the core of corporate culture.

Corporate culture is the soul of an enterprise and the inexhaustible driving force to promote its development. It contains very rich content, and its core is the spirit and values of the enterprise. The values here do not generally refer to various cultural phenomena in enterprise management, but the values held by the enterprise or its employees in their business activities.

Corporate culture is the sum of business philosophy, business purpose, business policy, values, business behavior, social responsibility and business image formed in business activities. It is the fundamental embodiment of enterprise personalization. It is the soul of enterprise survival, competition and development.